Here are some interesting stats for you: Glassdoor reports that 96% of the online population belongs to at least one social network and 47% of today’s workforce was born after 1980. Start connecting those dots and it’s easy to see that social media brings the tried-and-true networking method of recruiting to an entirely new level. In a survey in 2013 conducted by jobvite, 94% of the 1,300 recruiters surveyed reported using social media as a recruiting tool and 78% reported having hired through a social network, which is a significant jump of social media use in the field since just several years ago.
With basically half of the workforce comprised of Millennial talent, social networks with a focus on business like LinkedIn really help connect recruiters, employers, and candidates in a new dynamic than what has been used previously. The ability to source “passive” talent—those not actively seeking opportunities but open to them—is amplified and (preliminarily) vetted through an online network of employers, colleagues and connections. In addition, the chance to build more robust metrics through digital and social outlets helps add insight into the recruiting process to make better matches.
With a growing workforce of social natives both looking for jobs and helping companies recruit top talent, new ways to elevate a company’s brand to potential employees and connect with an attractive talent pool across social media are going to continue to grow.
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